Visual Merchandising at Fred Segal

I recently had the opportunity to help the talented Steve Jones of Better Shelter with a visual merchandising project at Ron Herman in the Fred Segal on Melrose. We were working with a vintage surf theme and some really cool authentic surf memorabilia to showcase the launch of the M. Nii line of surf apparel.

I'm definitely a fan of the collage wall aesthetic. It's not always appropriate, but I think it worked really well with this particular line of clothing that incorporated simple stripes and solids in primary colors. The simplicity of the clothing allowed for a busier display, and the collection of surf memorabilia really got the point across that this wasn't just another trendy line of surf wear.