Wednesday, November 20, 2013

Tina Turk Holiday Windows

I was asked by Trina Turk to design their holiday windows for nine retails stores across the country. When I began designing and submitted the first mock ups I was only given one day to completed them and I was told it should be based on an artist theme reminiscent of Trina's current look book and there wasn't any mention of holiday decor. Below are a copy of images from the look book that I love and used as inspiration for my first round of mock ups.

Here are my first mock ups of the project, followed by the "holiday" changes made for each store.

A mix of easels and ladders. Dripping paint cans stacks on risers around the mannequins to extend the art theme.

A mix of easels and ladders. Incorporating one large piece of modern art as a backdrop in the center. Paint cans stacked up around mannequins to extend the theme and bring the window together.

Artist ladders splattered in paint and hung by chains as an open backdrop.

Paint cans dripping in paint and hung by rope at varying heights.

In the end they decided that they did in fact want the window to have a holiday feel so my bright and bold "Trina" color palette was changed to red, gold, and silver. There were a lot of different departments and people weighing in on the window designs, so things got changed quite a bit from my original vision, but it was still a really cool project to part of.

Below is their final selection for the window design and the holiday color changes.

It was the first time I had designed window displays based solely on dimensions and images without ever visiting the windows in person to gage exact perspective and proportion. Originally I was only in charge of designing and sourcing the materials, but in the end I was doing all of the painting, cutting, pasting, tying, and drilling. It was strange not being able to create inside the windows themselves or to be the one to place everything and style it all as it was meant to be. Instead, everything that I designed and created was shipped off to their respective stores to be installed by someone else. Fingers crossed that the windows turned out ok!

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